With a name like MUSASHI and an international reputation second to none, it is
often assumed that Musashi is not an Australian company. Nothing could be
further from the truth. Musashi is a wholly Australian owned and Australian run
company. Musashi is very proud of its standing amongst the worlds elite athletes
but is also very proud to be Australian.
Formed in the mid-to-late eighties, Musashi is still run today by its founder,
Tim Horewood. The company has and always will be dedicated to a range of sports
supplements to assist the performance of elite athletes.
In the spirit of this, Tim searched for an athlete whose name he could use
within the company name. Extensive research led him to the name MUSASHI.
Miyamato Musashi was a 17th Century Japanese samurai whose skill was beyond
belief, leading him to be considered the best there ever was.
Not only was Musashi a great warrior, but a superb artist who expressed his
softer side in a number of prized paintings. In the last two years of his life,
Musashi retreated to a cave to write the Book of Five Rings, a strategy of
battle which is still used extensively in business today.
Having an enormous international reputation allows MUSASHI to work with elite
athletes in a wide variety of sports. From Australian Rules and NFL football
through to Swimming and just about every Olympic event, MUSASHI can fulfill any
requirement of an athlete or team. The athletes with which MUSASHI works with
are the best in the world and this makes them justifiably proud of its wide
export markets.
In recognition of this, the prestigious North American publication, ‘Drugs in
Sport’ had this to say about MUSASHI…..
"Musashi, an Australian company whose products are being used worldwide has the
most scientific and comprehensive line of amino acid products, all in powder
form for maximum absorption.
Not only do they carry all the individual amino acids, but they also have a
unique line of selective Amino Acids mixtures and several other interesting
products.
Musashi preparations are state-of-the-art products in using amino acids
physiologically and pharmacologically…"
While these accolades are appreciated by MUSASHI, they still go to great lengths
to explain that we are proudly Australian and will always stay that way.
From the onset, Musashi has never been a company guided by conventional
principles of business and marketing. Its rise to the forefront of amino acid
technology is the result of a carefully conceived, tried and proven philosophy.
Instead of launching into a protracted advertising and promotional campaign, the
Musashi word was, and continues to be, spread via a group of elite and
up-and-coming athletes who are part of a monitored program using the Musashi
amino acid formulas.
Much has been achieved since Musashi commenced operations in September 1987.
Since then, the company's growth has been rapid but much of this impetus was
spring-boarded by extensive technical work undertaken in the early to mid-1980s.
The exploration of amino acids grew out of the need for all athletes to enhance
their performance to the highest levels possible. For too long athletes have
toyed with the dangers that come from using performance-enhancing drugs. The
problem was that the non-drug supplements previously available failed to produce
the results necessary to win athletes away from drugs.
Musashi's product range includes:
1 Pure free form Amino Acids
2 Meal Replacements
3 Protein Powders
4 Carbonated drinks
5 Functional sports drinks
6 Still drinks
7 Food bars
8 Energy bars
9 Encapsulated Products
Continuous research and funding allows Musashi to provide their consumers with
the latest in amino acid technology. People benefit from using Musashi products
because they are natural (all amino acids used are extracted from plant matter),
come in powder and capsule form for easy absorption, and are categorised so that
anyone can instantly recognise the formula for their individual needs.
Understanding that this technology may not be understood properly by everyone,
Musashi provides a technical support phone line manned by fully qualified
experts in amino acids and sporting supplements. This is backed up by a series
of easy to read technical documents, for those who prefer written information.
These are fully researched and directly relevant to Musashi's products, and your
needs.
Musashi amino acids are 100% pure and are formulated using the highest quality
amino acids available. They are supplied in powder and capsule form so they can
be quickly and efficiently utilised in the body. Research in the formative years
of the company pales in comparison to that which Musashi has undertaken in
recent times. Indeed no less than 15% of Musashi's gross annual turnover goes
back into the research of amino acids and development of new and improved
products.
One of the most exciting areas of Musashi's research and development relates to
the fact that amino acids are natural substances and have been ingested by
people and animals since the start of life. Musashi explores all applications of
its amino acid preparations especially in relation to elite athletes, who have
provided so much more data than would be achieved through studies limited to a
university or college research environment. Discovering more applications for
amino acids in the area of prevention of disease is also a focus of Musashi's
research team.
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